Hello fellow PR and communication people!
I’m Laura Sutherland and I’ve developed an initiative, a spin-off from my other event PRFest, to empower you to be the best practitioners you can be, in your own businesses, organisations and leading others.
I’ve worked in public relations for nearly 20 years, 12 of those years running my own PR business, Aura.
I’m passionate about bringing people together, sharing and professional development and I want to help you through PR Space. Taking time out of the business to work ON the business just doesn’t happen and it’s so important.
In addition to the other practitioners who will come to PR Space, I’ll be there, giving my advice and helping you to see the bigger picture.
So what exactly is PR Space?
PR Space is away from your normal working environment. It’ll be a half day or full day in a city where there is demand for the meet-up. (You can view all events here.)
There will be up to 10 practitioners at any one event. It’s a closed event and we’ll work to the Chatham House rule (what goes on in the room, stays in the room!). We never have enough time to work ON our businesses as we’re so busy working IN them. Sound familiar?
Learn – Share – Collaborate
Through working with a small intimate group of people, you’ll leave feeling like you know exactly what you need to do to solve problems, get back on track and have a firm strategy in place to help develop your business/team/clients.
PR Space is hopefully the solution to many of your challenges and questions.
Laura’s done a fantastic job in creating a community from scratch, not only here in Scotland, but beyond.
How will it work?
Each session will kick off with a quick brand evaluation. What is your brand saying and who is it speaking to? Like brand therapy! It’ll then help us focus on our businesses and teams during the rest of the session.
Everyone will have a different reason for attending and a different expected outcome, but through strength in numbers and experience, you’ll find we can all contribute to solving problems, giving advice and inspiring each.
It might be that you need to review your entire PR and communication offering, or your website copy as you’re attracting the wrong clients, or perhaps you need to think of how you can develop your business plan for 2020. Or maybe you’ve got a campaign/project coming up and you need to bounce ideas off other people. We’ll find that out when you register!
Laura’s expertise is invaluable for PR practitioners wishing to develop and improve.
Her strategic know-how benefits not only the individual, but, of course, ultimately helps get results for clients.
Who’s PR Space for?
The event is aimed at the PRFest community and wider. I want to create an environment where you have all the advice you need to elevate yourself and your business and feel (to an extent) that you’re being held accountable.
It’s going to be amazing and I’d love you to join me!